Reflecting on Our Use of Cinematography:
Through shooting a music video, my group members and I learned a lot about how using different cinematography techniques can be used to create distinct effects. For example, we often chose to have the actions on screen reflect the lyrics of the song. We wanted to not only reflect the lyrics of the song, but the era the song was performed in as well, which led us to choosing the medium of VHS to shoot on. Using a VHS camcorder to shoot our music video had its own unique difficulties and struggles, however the visual effect and interesting imperfections it created in our finished product satisfied the overall tone we were going for. We used a mixture of close-, mid-, and long- shots, all working together to create a visually varied video, with cinematography that not only guided the viewer's eye to the focal points of each shot, but provided them with interesting geometry to guide their eye along, resulting from defying the rule of thirds multiple times. An unfortunate caveat to shooting on VHS was how over-exposed the lighting ended up being, which whilst a luxury in some of our on-campus shots, was an absolute nightmare to try to balance in our post-production. Our editing was focused on staying in sync with the music, which was much more difficult than we first thought, leading to some strange artifacts of de-sync throughout the lip-synced portions of the video. Overall, our music video was incredibly thrilling and enlightening to shoot, which helped all of us develop our skills as cinematographers and directors.
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